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by admin on Thursday, October 20th, 2011 |

No Comments Offering free samples of products is a highly effective marketing strategy. Companies from almost all types of industries follow this strategy to gain public acceptance and increase their market share. Free samples have sound psychological principles behind their effectiveness.

They work on two basic psychological premises human inquisitiveness and human attraction to anything that is free. It is no secret that all of us love free samples. There is absolutely no discrimination or preferences that come into play for something that comes free. People will invariably use any product that they have got for free immaterial of whether they have a need for it or not.

This human tendency is well exploited by manufacturers who offer free beauty samples and other such free samples.

They are able to entice people into using their products and are also able to induce some percentage of the free sample users to buy the products eventually. This is not only a method to gain a food hold into the consumer market, it is also a highly effective way to create a strong consumer base which can be build upon, increased and converted into a regular revenue stream by the manufacturers. The other benefit with free samples is that they satisfy the curiosity factor that is inherent in us.

People are naturally curious and are always willing to try new products. The only thing that stops most of us is the cost factor. People are forced to curb their natural instincts because they do not want to incur additional expenses of buying a product, just for trying it out. So, when the products are offered as free samples, people are inclined (delighted) to use them thereby creating an instant consumer bond with the product that is being offered for free.

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From: (free make up samples) http://freemakeupsample.org/why-are-free-samples-so-popular-with-consumers

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From: (permanent link building) http://www.youtube.com/watch?v=VW4keaxXW4s

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Or is the question related to getting rid of the customers existing Micro Focus COBOL and replacing it with a Java or .NET application? Ive found that either could be the case. Taking the first possibility, moving off the mainframe might be a good thing, but why stay with the COBOL?

Youve gotten rid of the mainframe, and maybe saved $1m per year or more. But youve traded one vendor lock-in (your mainframe company) for another (Micro Focus), and you still have to recruit, train, or steal COBOL programmers. Doesnt Micro Focus have monopoly pricing power for COBOL licenses? Theyre not teaching COBOL to most freshman computer science graduates, and those of us that wrote it in the 70s and 80s are more than eligible for retirement.

Worse, you dont have the wide variety of open source software and great development tools to choose from if you stick with COBOL, and its difficult to build highly responsive web applications using what will soon be a 50 year old computer language!

Im often struck, also, by the cost of this kind of Micro Focus COBOL Modernization project. COBOL is COBOL, right? So why does it take years and millions of dollars to move it from one computer to another?

Well, actually there are good reasons, starting with the somewhat mistaken idea that COBOL is COBOL, and moving past the compatibility problems to the performance and security issues. You dont have RACF or DASD channels in your new environment! Modernizing the mainframe COBOL to Java or .NET instead might cost a little more, or it might not. But, instead of just postponing the inevitable moment when the COBOL programmers are just not available, why not modernize once to something you know is going to be here 20 years from now?

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From: (micro focus cobol) http://www.resqsoft.com/micro-focus-cobol-conversion-migration-modernization.html

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